BRAND / IP STRATEGY PLANNING
WHO IS THIS FOR?
Our Brand Deep Dive Package puts together a team to deliver a comprehensive plan to address weaknesses, build on strengths and maximise the brand opportunity.
INTRO
Gamers use many touch points to form opinion and sentiment around your company, games, IP and products which presents a uniquely powerful opportunity as well as a strong mandate to carefully manage and develop the business around this. Project 369 provides experts with direct experience in games brands to deliver best practise to bring out the latent strength in your brand.
WHAT IS THE OPPORTUNITY HERE?
Identify the challenges and opportunities around your brand. Drive positive change and create a measurable action plan to align the brand with the business to achieve goals and deliver improvements.
WHAT YOU TAKE AWAY
This package involves a Deep Dive into the company’s brand.
- Review brand definition and guidelines
- Audit - Internal and external brand research
- Brand analysis presentation
- Plan to align Brand Values with Company Mission/purpose
- Leadership plan/training for "implementing the brand”
- Internal brand workshop
- Benefit analysis and tactical options for review/refresh of brand comms
HOW MUCH DO WE CHARGE?
Project 369 Brand Planning Package starts from $6000 USD