TEAM
Our growing community of advisors, consultants and companies combines senior executives from publishers and developers with dynamic individuals engaged at the front line of games marketing.
Our collective experience includes:
- Research, Analysis and Insights
- Data and Analytics
- IP and Brand planning and management
- Campaign GTM Planning and Execution
- Live Ops
- Media Channel Strategy
- Marketing Activation
- Trailer Creation Production
- PR and Consumer Events
WILL JEFFERY - FOUNDER
BACKGROUND IN VIDEO GAMES MARKETING AND ADVERTISING
Will has worked in the video games industry since 1993 with many of the most prestigious clients including Pokémon, PlayStation, Electronic Arts, SEGA, Ubisoft, Zynga, Red Bull, Bandai Namco amongst others.
In 1995 he established Maverick Media Ltd as a first mover in video games trailers and have since evolved trailer making through viral advertising, the development of in-engine trailers, to mashing up branded content, influencers and events to create new content formats. In 2020 Will sold Maverick Media Ltd to Keywords Studios.
Will is passionate about marketing and advertising services and growing the businesses around them; he has founded, invested in and managed numerous other companies including The Viral Chart and The Viral Awards, Nice Biscuits, Traffik Media and Reality Lab London and works as a mentor and advisor to a group of video games specialist marketing service businesses. For his full c.v. see LinkedIn.
ANDRÉ PERSSON - CO-FOUNDER
BACKGROUND IN VIDEO GAMES MARKETING, PUBLISHING & ADVERTISING
Andre has a career spanning over 25 years with companies including Bandai Namco, Square Enix, THQ, GameStop, Tencent / Sharkmob and others across marketing and publishing. He has helped build AAA brands including Dark Souls, Tekken, Tomb Raider, Project Cars and most recently Vampire: The Masquerade - Bloodhunt with budgets ranging up to triple digit MUSD working on IP conception and direction all the way through to live operations and publishing.
He has succeeded in developing both corporate and product brands for international markets as well hiring and managing marketing teams.
Andre has been instrumental at establishing Project 369 bringing his extensive network of individuals and companies to deliver tech & marketing services and consultancy.